Digital Marketing Specialist, Email

Location: Vancouver, BC, Canada; based in the Vancouver office with three or more days per week in the office

Company

hirify.global develops technology for Earth sciences that helps organisations understand the underground, manage critical resources, build infrastructure, and reduce environmental impact.

What you will do

• Plan and execute email and nurture campaigns for webinars, events, product releases, and client communications.
• Use Marketo to build, review, approve, and report on email marketing activities.
• Coordinate email, paid media, SMS, and nurture activities with Field Marketing and other internal teams.
• Manage campaign workflows and stakeholder communications using ClickUp.
• Monitor program performance, prepare reports, present findings, and recommend improvements.
• Maintain data quality, troubleshoot routine marketing automation issues, and support integrated campaign execution.

Requirements

• 3–4 years of experience in email marketing.
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.
• Experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, HubSpot, Pardot, ActiveCampaign, or Mailchimp.
• Working knowledge of digital marketing processes, especially email building and list management.
• Ability to collaborate with Digital Marketing, Field Marketing, Product Management, Sales, and Customer Experience teams.

Nice to have

• Hands-on experience with Marketo.
• Experience with Google Ads, Facebook Ads Manager, or LinkedIn Campaign Manager.
• Experience using SMS capabilities or messenger apps such as WhatsApp for nurture marketing.

Culture & Benefits

• Collaborative, curious, and inclusive working environment.
• Focus on positive change in the way organisations work with the underground.
• Global impact through technology used in more than 145 countries.
• Location-specific benefits are available; details are provided by Talent Acquisition.
• Accommodation is available during the recruitment process upon request.