Performance Marketing Manager (B2B)

Location: Berlin, Germany

Company

Product software company creating tools that integrate with Microsoft Office for presentations, charts, and diagrams.

What you will do

• Plan, build, and optimize Google Search, Display, and Performance Max campaigns for B2B audiences.
• Run LinkedIn Sponsored Content, Message Ads, and Document Ads, including account-based marketing campaigns.
• Manage brand awareness and lead generation campaigns across the full funnel.
• Design A/B tests for creatives, audiences, and messaging, then interpret the results.
• Brief and review advertising creatives and landing pages for B2B paid media.
• Collaborate with sales, RevOps, content, and design to align paid messaging with brand and product positioning.

Requirements

• 2–5 years of hands-on experience in B2B performance marketing.
• Experience with both Google Ads and LinkedIn campaigns across brand awareness, ABM, and lead generation.
• Comfort with analytics tools, dashboards, funnel data, UTM structures, and conversion events.
• Strong written and spoken English.
• Ability to communicate across teams and keep campaign documentation and priorities organized.

Nice to have

• Experience with email CRM tools.

Culture & Benefits

• Collaborative, cross-functional marketing environment.
• Values include forward thinking, ownership, customer focus, teamwork, and excellence.
• Opportunities to explore AI tools while considering brand consistency, data privacy, and quality.
• Applications are personally reviewed through a human hiring process.
• International environment with offices in Berlin, Munich, Denver, London, Tokyo, and Dubai.