German-speaking Performance Marketing Lead (B2B SaaS)

Location: Remote, Europe

Company

hirify.global is a SaaS portfolio company that acquires and develops independent B2B software businesses, with 25 brands and a fully remote team.

What you will do

• Own paid performance strategy and quality standards across the portfolio while managing priority accounts hands-on.
• Run and optimize campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant platforms, including ad copy and landing page testing.
• Lead the PPC freelancer network by setting targets, reviewing accounts, approving budgets, and challenging strategic decisions.
• Advise brands on paid strategy and budget allocation, including channel viability and performance expectations.
• Take over paid setups for newly acquired brands and build scalable systems, documentation, and reporting.
• Partner with data analytics and M&A teams on tracking, attribution, CRM data integration, and paid acquisition due diligence.

Requirements

• Several years of hands-on ownership of paid budgets, including annual budgets of approximately €1M or more.
• Experience with B2B lead generation, low conversion volumes, long sales cycles, and optimization for lead quality.
• Experience managing budgets ranging from a few thousand euros per month to six figures per month.
• Deep expertise in Google Ads and Microsoft Ads, strong LinkedIn Ads experience, and knowledge of GA4, Google Tag Manager, offline conversion imports, and CRM integrations.
• German at C1 level or native proficiency, with the ability to write compelling German ad copy, plus fluent English.
• Practical AI fluency and experience using AI tools such as Claude to improve research, analysis, campaign, and reporting workflows.

Nice to have

• Experience with ChatGPT ads.
• Experience in B2B SaaS or adjacent sectors such as gaming portfolios.

Culture & Benefits

• 100% remote work with flexibility to work from wherever you like.
• Flexible working hours, high autonomy, and a high-trust environment.
• Low bureaucracy and an emphasis on efficient, sustainable execution.
• Access to a community of SaaS professionals for knowledge sharing and learning.
• Flexible time off.