Director, Activation

Location: Philadelphia, with Baltimore and New York listed as other locations

Base salary: $140,000–$160,000 per year. Target annualized discretionary bonus: 10% ($14,000–$16,000). Target total cash: $154,000–$176,000.

Company

hirify.global delivers engineered marketing through paid digital media, data-driven CRM channels, technology, and data-driven client solutions.

What you will do

• Serve as a cross-channel activation subject matter expert and design media plans that scale client growth.
• Identify revenue expansion opportunities through cross-channel growth, media audits, advanced testing, and technology integrations.
• Partner with Strategy and Data Science & Analytics teams to develop client offerings using agentic-powered activation capabilities.
• Translate audience insights and investment strategies into high-performing campaign architectures across the full funnel.
• Lead media execution and onboarding for new client engagements while presenting recommendations to senior stakeholders.
• Mentor activation teams, establish campaign optimization standards, and provide feedback shaping the Kepler Intelligence Platform.

Requirements

• 8–10+ years of digital media experience, including 3+ years in a leadership role.
• Experience managing a multi-sector account with large-scale spend of $50M or more.
• Holistic understanding of Social, Programmatic, Search, Video, Audio, and Direct IO.
• Ability to explain complex technical media strategies as clear growth narratives for C-suite executives.
• Familiarity with measurement models such as MMM and MTA.
• Strong client partnership, business development, analytical, and communication skills.

Culture & Benefits

• Transparent culture with updates on company financials, performance against bonus goals, and business challenges.
• Healthcare, dental, and vision coverage.
• Unlimited PTO and parental leave of 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
• 401(k) contributions and monthly wellness, mobile phone, and internet stipends.
• Annual learning and tuition stipends, plus a one-time home office equipment stipend.
• Annual Work From Anywhere benefit for up to four weeks per year.