Head of Performance Marketing

Location: Emeryville, California, United States. Hybrid role with required in-office days on Tuesday, Wednesday, and Thursday.

Company

hirify.global Health develops FDA-cleared AI-powered stethoscopes and digital health tools that help healthcare providers detect and manage cardiac and pulmonary disease.

What you will do

• Lead and scale paid media for the direct-to-clinician business across social, influencer, search, programmatic, offline, audio, and affiliate channels.
• Manage in-house channel managers, external agencies, and acquisition partners to drive efficient customer and revenue growth.
• Own forecasting, performance reporting, media budgets, revenue targets, ROAS, and channel attribution.
• Develop growth-focused creative priorities for video, static, audio, and user-generated content using performance insights and customer research.
• Coordinate campaigns for key messaging moments, product colorways, promotions, and industry events.
• Recruit, coach, and develop a high-performing performance marketing team while partnering with provider, eCommerce, creative, and executive teams.

Requirements

• Bachelor’s degree in Marketing, Economics, Mathematics, or a related field.
• 10+ years of relevant experience, including experience managing and developing performance marketing teams.
• Hands-on experience with several direct-response channels, such as paid social, paid search, display, YouTube, CTV, influencer, affiliate, radio, podcast, direct mail, or streaming music.
• Experience setting objectives, determining budgets, and delivering against bookings, revenue, and ROAS targets.
• Strong analytical skills and experience with attribution and measurement methods including last-click, pixel or tag-based measurement, surveys, marketing mix modeling, and geo or holdout tests.
• Structured, collaborative, hands-on leadership style with a bias toward action and continuous testing.

Nice to have

• Experience leading performance marketing for a high-growth direct-to-consumer brand.
• Experience managing content development across photography, video, and user-generated content.
• Comfort working at both strategic and channel execution levels.
• Experience with AI-accelerated workflows for moving from data to insight, testing, and results.

Culture & Benefits

• Mission-driven work focused on improving cardiac and pulmonary care for patients.
• Generous paid time off and parental leave.
• Medical, dental, vision, disability, and life insurance, plus One Medical membership.
• 401(k) matching and stock incentive plans.
• Learning and development stipend.