2 дня назад
Assistant Director, Digital Strategy
90 000 - 100 000$
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Assistant Director, Digital Strategy (Paid Media/Higher Education): Leading digital strategy and strategic oversight for complex higher education accounts across paid search, display, streaming, and paid social with an accent on budget allocation, client partnerships, and performance reporting. Focus on analyzing campaign data, translating results into optimization recommendations, and building team capability through leadership, onboarding, and mentoring.
Location: Remote
Salary: $90,000–$100,000 per year
Company
Higher education marketing and enrollment strategy organization providing research, strategy, digital marketing, lead generation, website development, and creative services.
What you will do
- Own digital strategy and strategic oversight of paid media budgets across complex higher education accounts.
- Develop digital strategies aligned with client marketing goals across paid search, display, streaming, and paid social.
- Advise clients through recurring strategy calls and communicate campaign performance, recommendations, and strategic direction.
- Analyze performance data and deliver monthly and ad hoc reporting using Google Analytics, Looker Studio, AI-powered marketing analytics agents, and platform reporting tools.
- Lead strategic and functional initiatives across the Strategy team, including onboarding, training, mentoring, and potential direct management of 1–2 team members.
- Improve cross-team processes, communication, client delivery, and digital marketing services.
Requirements
- Bachelor’s degree required; Marketing or Advertising preferred.
- 3–5 years of experience in digital media planning and/or digital campaign execution.
- Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or another DSP.
- Strong presentation, writing, communication, problem-solving, and time-management skills.
- Ability to manage multiple priorities under tight deadlines and work independently in a remote environment.
- Ability to work at a desk and on a computer for extended periods.
Nice to have
- Google Ads and/or Google Analytics certifications.
- Experience with Asana or other project management tools.
Culture & Benefits
- Remote work environment.
- Opportunity to contribute to strategic leadership and team development.
- Exposure to complex higher education accounts and significant digital media investments.
- Opportunity to influence process improvements and service expansion.
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