Director, Go-To-Market (GTM) Strategy

Location: Palo Alto, California, United States of America

Salary: $190,950–$286,450 USD annually, with additional bonus and/or equity opportunities for candidates in the United States.

Company

hirify.global is a technology company operating across enterprise, hardware, and channel or partner business models.

What you will do

• Lead the creation, evolution, and execution of global and segment-level go-to-market strategies.
• Develop two- to five-year roadmaps using customer insights, market dynamics, competitive intelligence, portfolio choices, financial modeling, and risk assessment.
• Design segmentation, routes-to-market, coverage models, partner and channel approaches, portfolio focus, and go-to-market mixes.
• Lead cross-functional strategy and transformation workstreams across Sales, Marketing, Product, Category, Finance, Operations, and Transformation.
• Define OKRs, KPIs, and measurement frameworks connecting strategy to commercial performance.
• Create executive-ready recommendations and decision materials, while mentoring 4–6 experienced GTM strategy contributors.

Requirements

• Four-year or graduate degree in strategy, business, economics, finance, engineering, or a related field, or equivalent practical experience.
• Typically 12+ years of experience in strategy, consulting, commercial planning, product, sales, marketing, business transformation, or related leadership roles.
• Deep expertise in segmentation, routes-to-market, coverage, channel and partner ecosystems, portfolio strategy, competitive intelligence, and multi-year commercial planning.
• Strong financial and analytical capabilities, including scenario modeling, business cases, investment trade-offs, and data-driven storytelling.
• Experience influencing executives and leading senior individual contributors and multidisciplinary teams in a matrixed global organization.
• Knowledge of complex B2B and B2C technology environments, including enterprise, hardware, and channel or partner business models.

Nice to have

• Experience applying AI, advanced analytics, and automation to strategic analysis and business decision-making.
• Fluency with Power BI, advanced Excel, and modern M365 or OpenAI-enabled productivity tools.
• Experience with commercial transformation, coverage redesign, portfolio optimization, or operating-model change.

Culture & Benefits

• High-visibility work with senior leaders and meaningful autonomy over global commercial priorities.
• Health, dental, and vision insurance.
• Short- and long-term disability coverage, life insurance, employee assistance, and flexible spending accounts.
• 4–12 weeks of fully paid parental leave based on tenure and 11 paid holidays.
• Flexible paid vacation and sick leave.