Director, Online Enrollment Strategy (Higher Education)

Location: Remote

Salary: $110,000–$130,000 per year

Company

Carnegie provides higher education marketing, enrollment strategy, research, digital marketing, lead generation, student search, website development, and creative services.

What you will do

• Lead client engagements focused on online program recruitment, student experience, enrollment, and digital marketing.
• Develop full-funnel enrollment strategies covering digital marketing, SEO, outbound outreach, CRM, and student engagement.
• Present strategic recommendations and create measurable deliverables for institutional clients.
• Analyze enrollment, marketing, SEO, conversion, and student engagement data to identify actionable opportunities.
• Research online program markets, student behavior, and competitive landscapes.
• Coordinate cross-disciplinary work across enrollment, digital marketing, SEO, contact center, CRM, and client services teams.

Requirements

• Bachelor’s degree in a related field.
• At least 4 years of experience in online education, enrollment, admissions, or a related higher education agency role.
• Deep expertise in higher education enrollment, marketing, and online programs, with measurable enrollment results.
• Experience developing full-funnel enrollment, marketing, and student engagement solutions.
• Strong data analysis, strategic thinking, presentation, storytelling, executive communication, and client management skills.
• Effective communication and time management skills, plus the ability to work at a computer for prolonged periods and use multiple technology platforms.

Nice to have

• Experience with digital advertising, SEO, CRM tools, call centers, or enrollment platforms.

Culture & Benefits

• Remote work environment.
• Collaborative work across enrollment, marketing, digital, contact center, and client services functions.
• Opportunities to contribute to higher education marketing and online learning initiatives.