Senior Product Marketing Manager (Test And Measurement)

Location: United States; remote or hybrid eligible, with the conditions listing Remote, TX, United States

Salary: $104,300–$193,700 per year

Company

hirify.globalt is a public precision-technology company whose Tektronix subsidiary develops test and measurement solutions, instruments, sensors, and subsystems.

What you will do

• Develop market strategy through customer research, workflow analysis, market assessment, and competitive intelligence.
• Create portfolio positioning, value propositions, differentiation strategies, and customer-focused messaging.
• Lead go-to-market planning, product launches, readiness plans, KPIs, and commercialization improvements.
• Develop sales plays, competitive frameworks, executive messaging, and enablement content for sales and channel partners.
• Drive product adoption, portfolio expansion, upsell, cross-sell, market penetration, and customer engagement.
• Lead cross-functional initiatives and advise Product Management, Technical Marketing, Sales, and executive leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, Science, or a related field.
• 10+ years of experience in product marketing, strategic marketing, product management, business development, commercial strategy, or related roles.
• Demonstrated success launching and growing technology products or solutions.
• Strong experience with go-to-market and commercialization strategies, market analysis, voice-of-customer activities, and competitive assessments.
• Strong communication, influence, and executive presentation skills.
• Ability to lead complex cross-functional initiatives without formal authority.

Nice to have

• MBA or another advanced degree.
• Experience in test and measurement, instrumentation, RF, communications, semiconductor test, aerospace, defense, sensing, automation, or industrial systems.
• Experience with global sales organizations, channel partners, portfolio strategy, or market expansion.
• Experience presenting to customers, industry groups, or executive leadership teams.

Culture & Benefits

• Opportunity to influence industry-leading technology portfolios and commercialization strategy.
• Work alongside engineering and commercial teams on complex measurement and sensing challenges.
• Inclusive environment focused on belonging, diversity, and collaboration.
• Remote and hybrid work eligibility in the United States.