Campaign & Activation Manager (B2B2C)

Location: Amsterdam, Netherlands, with hybrid working and two fixed office days per week

Company

hirify.global provides employee benefit and wellbeing solutions across Europe, helping employers make sport, movement, and everyday wellbeing accessible to employees.

What you will do

• Own always-on B2B2C sports activation campaigns from HR-facing concepts through employee-facing assets and post-campaign reporting.
• Plan and deliver seasonal, partner, and hero campaigns, as well as events for HR and vitality managers.
• Build Customer Success toolkits, kick-off materials, talking points, scripts, digital flyers, and posters.
• Design and maintain automated onboarding and lifecycle email flows for new sports subscribers.
• Coordinate agencies and partners, including branded promotional materials and on-location activations.
• Track activation rates, subscriptions, conversion insights, and campaign contribution to pipeline for monthly reporting.

Requirements

• 3–5+ years of experience in B2B or B2B2C marketing, including hands-on campaign, activation, or event management.
• Bachelor’s degree in marketing or communication, or equivalent experience.
• Experience working with Customer Success and Sales on shared commercial goals.
• Ability to write campaigns for both HR managers and employees.
• Experience managing agencies and partners, with strong organisation and deadline management.
• Fluent Dutch and professional working English required.

Nice to have

• Experience in subscription businesses, employee benefits, HR tech, or wellness.

Culture & Benefits

• Hybrid working with two fixed office days per week.
• Visible campaigns and events with direct access to the Head of Marketing.
• Access to the hirify.global app for sport, movement, and healthy living.
• Opportunity to contribute to the launch of a new brand combining two established businesses.
• Marketing is treated as a commercial instrument with measurable activation and pipeline goals.