Senior Lifecycle Marketing Manager (B2B SaaS)

Location: Amsterdam, Netherlands

Company

hirify.global is an AI-powered spend management platform for scaling businesses, combining corporate cards, expense management, procurement, and accounts payable in one product.

What you will do

• Build hirify.global’s lifecycle marketing function and establish email as a channel for prospect nurturing and customer retention.
• Develop renewal, retention, upsell, expansion, win-back, reactivation, and customer advocacy campaigns.
• Launch lead-nurture and opportunity-nurture journeys to improve sales readiness, deal scope, and win rates.
• Align campaigns with regional pipeline and retention targets in partnership with regional marketing leads.
• Work with marketing operations to ensure accurate campaign tracking and reporting.
• Own external customer email communications and coordinate the overall sending flow across teams.

Requirements

• Senior lifecycle marketing experience in B2B SaaS.
• Hands-on experience building nurture, onboarding, retention, or win-back programmes from scratch.
• End-to-end expertise with a marketing automation platform, including segmentation, journey and workflow building, and reporting.
• Ability to operate as the first person in the function without an existing playbook or team.
• Strong collaboration skills across regional marketing, ABM, partnerships, and marketing operations.
• Experience using NRR, GRR, and churn metrics to guide campaign strategy.

Nice to have

• Experience building lifecycle marketing programmes from scratch more than once.

Culture & Benefits

• 30 days of paid holiday.
• Week-long exchanges to company locations including London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, and Barcelona.
• Regular team-wide events and a high-performance, feedback-oriented working environment.
• Additional medical care.
• Fully funded sports card and monthly travel allowance for commuting to the office.
• Hands-on access to the hirify.global product.