Marketing Associate (AI Healthcare)

Location: Leiden, Netherlands; on-site

Company

hirify.global is a fast-scaling health-tech company building an AI-powered medical platform designed by clinicians for clinicians, with medical notes and workflows that support patient care.

What you will do

• Own and execute the Dutch marketing plan across brand, demand generation, content, events, and product launches.
• Develop local campaigns and adapt central narratives for Dutch healthcare professionals, including funding-related campaigns and the transition from Juvoly to the Tandem brand.
• Lead field marketing through conferences, care-group and regional roundtables, and targeted events.
• Partner with sales on outbound campaigns and lead follow-up using Attio, Lemlist, and Clay.
• Build customer testimonials, case studies, quotes, NPS feedback, and sales-enablement assets for longer trust-based sales cycles.
• Provide market insights on customer reactions, competitive messaging, legislation, EHR integrations, positioning, and roadmap priorities.

Requirements

• Native-level Dutch, written and spoken.
• Strong professional English required as the working language.
• Three to five years of B2B marketing experience, ideally in SaaS, health tech, medtech, or another regulated industry; internships, student projects, and freelance work count.
• Experience with complex stakeholder environments, longer sales cycles, and balancing strategic judgment with hands-on execution.
• Strong ownership, structure, attention to detail, and comfort with change communication during rebrands or migrations.
• Familiarity with Dutch healthcare, including general practitioners, care groups, and EHR vendors, is advantageous.

Nice to have

• Experience with rebranding or customer migration communications.
• Familiarity with Dutch healthcare organizations and EHR vendors.

Culture & Benefits

• Competitive salary with regular reviews and stock options.
• 30 days of holiday and paid parental leave.
• €1,000 annual health and wellbeing budget plus mental-health support.
• Learning budget and internal career-growth paths.
• AI-native work environment, two company off-sites each year, and a team budget for social activities.
• State-of-the-art office in central Leiden with a choice of IT equipment.

Hiring process

• Continuous selection process.
• Applications should include a CV in English.
• A background check is conducted before hiring because the role involves sensitive patient data.