7 дней назад
Manager, Growth Marketing (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Growth Marketing (SaaS): Building and optimizing multi-channel demand generation campaigns for accounting-industry audiences with an accent on lead nurturing, segmentation, personalized buyer journeys, and measurable pipeline growth. Focus on analyzing campaign performance, improving conversion rates, aligning target accounts with Sales, and accelerating customer acquisition and expansion.
Location: Apeldoorn, Netherlands; hybrid workplace
Company
develops software solutions for accounting and financial reporting.
What you will do
- Build, execute, measure, and optimize multi-channel demand generation campaigns for acquisition and customer expansion.
- Own lead generation, lead-nurturing flows, segmentation, and customer lifecycle marketing programs.
- Create personalized buyer journeys and content for accounting-industry audiences across different funnel stages.
- Work with Sales, Product Marketing, Creative, Content, and Marketing Operations on target accounts, lead qualification, campaign execution, and ROI tracking.
- Monitor campaign metrics, analyze results, improve conversion rates, and identify opportunities for pipeline acceleration and customer growth.
Requirements
- Degree or equivalent qualification in Marketing.
- At least 3 years of demand generation experience, preferably in software or SaaS.
- Demonstrated success in B2B demand generation and growth marketing.
- Experience reporting on pipeline, ROI, and key marketing KPIs, with strong analytical skills.
- Strong communication, stakeholder management, organization, prioritization, and project management skills.
Culture & Benefits
- Flexible work options and remote opportunities within a hybrid workplace.
- Health insurance, retirement plans, generous time-off policies, and competitive compensation.
- Collaborative and inclusive environment with knowledge sharing and valued ideas.
- International projects and collaboration with a diverse global team.
- Recognition programs, performance bonuses, and career growth opportunities.
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