Engagement Manager, Omnichannel Client Enablement (Healthcare)

Location: Parsippany, New Jersey, United States of America; candidates must reside in the United States and be able to work from a local office or client site as needed. Travel to client sites may be required up to 10%.

Annual base pay range: $111,000–$309,200, with potential incentive plans, bonuses, and benefits.

Company

hirify.global provides clinical research services, commercial insights, and healthcare intelligence for the life sciences and healthcare industries.

What you will do

• Serve as the key client contact and subject-matter expert for campaign development and measurement needs.
• Collaborate with campaign development, customer experience, market research, and analytics teams to create strategic omnichannel campaign plans.
• Develop and maintain campaign blueprints using customer segmentation, data-driven insights, and campaign analytics.
• Recommend channel strategies, investments, vendor partners, and optimization opportunities based on reach, affinity, engagement, and ROI.
• Define measurement plans and test-and-learn approaches, monitor performance, and recommend adjustments to channels, content, and segmentation.
• Translate tactical blueprints into business rules and coordinate tagging, data collection, and business-impact measurement.

Requirements

• Must reside in the United States.
• 7–12 years of experience in pharmaceutical or healthcare advertising, analytics, or market research.
• Bachelor’s degree required; a master’s degree is preferred.
• Experience with advertising campaign management, optimization, digital marketing, and marketing strategy in the pharmaceutical space.
• Ability to develop measurement plans, analyze data, and transform marketing strategy into tactical plans using appropriate communication channels.
• Strong presentation, communication, stakeholder-management, executive-engagement, prioritization, and decision-making skills.

Nice to have

• Experience with Agile/Scrum workstreams.
• Knowledge of Anonymized Patient Level Data or Healthcare Provider promotions data.
• Experience with media consumption data, including digital display, search, print, OTT, or television.
• Experience with Tableau, SQL, databases, ETL processes, or other data-related assets.

Culture & Benefits

• Collaborative and adaptable work environment involving cross-functional teams and executive stakeholders.
• Opportunity to work at the intersection of healthcare marketing, business strategy, technology, analytics, and reporting.
• Potential incentive plans, bonuses, and health and welfare benefits in addition to base pay.
• Equal opportunity employment environment.