UX/UI Conversion Specialist (Fintech)

Location: Arlington, VA; remote candidates may be considered if residing in a state where hirify.global or one of its subsidiaries has an established physical presence.

Base salary: $62,800–$100,800 annually, plus eligibility for up to 10% annual incentive compensation.

Company

hirify.global provides tailored financing solutions to small businesses as a direct lender and marketplace connecting businesses with lending partners.

What you will do

• Own the conversion rate optimization strategy across landing pages, lead capture forms, and application entry points.
• Design, build, launch, and optimize high-converting WordPress landing pages and reusable page components.
• Create and improve forms, field flows, calls to action, progressive profiling, and conditional logic while maintaining data quality.
• Develop wireframes, prototypes, mockups, and accessible UX/UI experiences across digital conversion assets.
• Plan and execute A/B and multivariate tests using behavioral data, heatmaps, session recordings, and funnel analytics.
• Collaborate with marketing, sales, content, AI and brand visibility, operations, and development stakeholders.

Requirements

• Bachelor’s degree in UX/UI Design, Marketing, Human-Computer Interaction, or a related field, or equivalent professional experience.
• 5+ years of experience in UX/UI design, conversion rate optimization, or digital marketing focused on landing pages and lead-generation forms.
• Proficiency with WordPress, plugin integration, third-party tools, and CMS troubleshooting.
• Experience with wireframing and high-fidelity design tools such as Figma or Adobe XD.
• Working knowledge of A/B and multivariate testing, GA4, HubSpot, user behavior analytics, HTML, and CSS; Salesforce experience is beneficial.
• Understanding of persuasive design, cognitive principles, mobile-first design, WCAG accessibility standards, and evidence-based analytics.

Nice to have

• Experience with Salesforce.
• Ability to make minor front-end edits without developer support.

Culture & Benefits

• Health, dental, vision, disability, life, and voluntary insurance options.
• Paid maternity and parental leave, paid time off, and sick time.
• 401(k) plan with a 25% company match on contributions, up to 6% of annual salary.
• Tuition reimbursement of up to $5,000 annually, conference and career development opportunities.
• Commuter, travel, lifestyle, and discount benefits.