Strategic Program Manager (Agency)

Location: United States; remote role

Company

hirify.global provides advertising software for brands and agencies, transforming Connected TV into a measurable performance marketing channel across television, web, and mobile.

What you will do

• Build repeatable playbooks and workflows for agency evaluation, onboarding, account launches, and expansion.
• Analyze agency and advertiser portfolio performance to identify trends, successful strategies, and case study opportunities.
• Optimize Performance TV accounts across audience strategy, budget allocation, creative, testing, and agreed KPIs.
• Manage agency programs, including co-marketing initiatives, co-development, and MCP or technology integrations.
• Create and deliver training, workshops, and resources for agency partners.
• Share agency insights with Product Marketing, Sales, and Customer Success to improve partner outcomes.

Requirements

• 7+ years of experience in digital advertising, performance marketing, advertising technology, or agency account strategy.
• Hands-on experience optimizing paid media for acquisition cost, return on ad spend, and conversion volume.
• Understanding of agency media-partner evaluation, advertiser portfolio management, and campaign budgeting.
• Strong analytical, presentation, communication, relationship-building, and project management skills.
• Experience with third-party measurement tools such as Northbeam, Triple Whale, Fospha, Workmagic, or Measured.
• Proficiency with spreadsheets, reporting platforms, and CRM tools such as Salesforce.

Nice to have

• Connected TV or Performance TV experience.

Culture & Benefits

• People-first culture based on trust, ambition, quality, radical honesty, and compassionate leadership.
• Remote work environment.
• AI is used to improve efficiency and workflows while maintaining a human-centered approach.
• Opportunity to work on advertising technology used by thousands of brands.