Lead Brand Media EMEA

Location: United Kingdom; hybrid workplace. Temporary maternity-cover position until 31 October 2027.

Company

hirify.global is a global tire manufacturer developing tires, mobility solutions, and related products through operations in 19 countries.

What you will do

• Deliver and optimise brand media campaigns across EMEA for hirify.global and Cooper.
• Plan and buy integrated campaigns across digital, broadcast, streaming, audio, video, and OOH channels.
• Collaborate with global marketing, creative, strategy, analytics teams, agencies, and external partners.
• Analyse campaign performance and audience data to identify opportunities and improve results.
• Maintain consistent brand messaging across channels and markets.
• Manage media budgets, forecasting, spend allocation, campaign reporting, and recommendations.

Requirements

• Significant experience in media planning, brand marketing, or a related field, ideally with 7+ years delivering campaigns for large-scale brands across EMEA.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience with integrated media across digital, broadcast, streaming, audio, and OOH.
• Ability to use data, media platforms, and analytics to evaluate performance.
• Strong communication, relationship-building, organisation, and prioritisation skills.
• Professional fluency in English is required.

Nice to have

• Agency and client-side experience.
• Additional European languages.
• Interest in emerging media trends and technologies.

Culture & Benefits

• Hybrid work arrangement.
• Collaboration with colleagues and partners across EMEA.
• Opportunity to work on campaigns for two established tire brands.
• Temporary maternity-cover appointment through 31 October 2027.