Head of Tmall Branded (Tmall)

Location: Shanghai, China; hybrid work with up to two days per week from home. No relocation assistance is offered.

Company

hirify.global creates play experiences and develops products that support children's curiosity, creativity, and imagination.

What you will do

• Develop the online branded retail channel strategy and roadmap for China through 2030.
• Transform Tmall branded stores into consistent, high-quality brand experience touchpoints.
• Lead joint business planning with Tmall, balancing growth, profitability, brand health, and investment efficiency.
• Own end-to-end Tmall branded store operations through operation partners and improve channel productivity.
• Use platform data, shopper insights, performance analytics, and digital retail technology to optimize planning and consumer experience.
• Coordinate with marketing, operations, supply chain, and global teams on launches, promotions, commercial plans, and consumer strategies.

Requirements

• Deep experience managing and growing Tmall operations, including strong knowledge of platform dynamics and commercial performance.
• Experience owning a Tmall P&L with responsibility for profitability and investment decisions.
• Experience defining and executing Tmall channel strategy aligned with business growth objectives.
• Strong understanding of the China consumer, shopper, platform, and digital retail ecosystem.
• Direct experience with shopper engagement, membership operations, and O2O initiatives.
• Strong commercial acumen, customer partnership, joint business planning, collaboration, influence, and change leadership skills.

Culture & Benefits

• Hybrid work model with the option to work from home up to two days per week, subject to role and team principles.
• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing resources, community opportunities, and support for physical and mental health.
• Colleague discount and eligible performance bonus scheme.
• Inclusive culture focused on creativity, collaboration, belonging, and team development.