Senior Director, Adult Consumer Group Portfolio & Marketing Strategy

Location: Billund, Denmark. Hybrid work offers the option to work from home up to two days per week; the specified workplace is the office, store, or factory listed in the advert.

Company

A globally recognised consumer brand focused on building products and experiences that inspire creativity, imagination, and play.

What you will do

• Define and deliver the global portfolio strategy and innovation roadmap for the adult consumer audience.
• Set the strategic direction for audience marketing and align senior cross-functional leaders behind the vision.
• Guide marketing investment decisions and raise standards for through-the-line marketing across the organisation.
• Lead global brand campaigns across media and digital channels with measurable commercial impact.
• Partner with Markets, Channels, and senior leaders to translate consumer insight and business ambition into growth.
• Build new approaches to campaign development, go-to-market execution, planning, and performance management.

Requirements

• Proven experience developing and implementing global marketing strategies that delivered measurable business growth.
• Experience strengthening global brands, improving consumer relevance, brand equity, and long-term commercial performance.
• Experience driving product innovation and launching new products, experiences, or consumer propositions.
• Senior marketing leadership experience within a globally recognised consumer or lifestyle brand.
• Experience leading and developing high-performing marketing teams and influencing senior business leaders across multiple markets.
• Experience directing marketing investment planning, budget allocation, and strategic external partnerships.

Nice to have

• Regional or local market marketing experience within a global organisation.
• Experience improving marketing planning, performance reporting, and end-to-end ways of working.
• Experience presenting and securing support for go-to-market recommendations with markets, channels, or customers.
• Experience leading marketing organisations through significant changes in campaign planning and execution.

Culture & Benefits

• Collaborative environment combining commercial thinking, creativity, curiosity, and learning.
• Culture that values different perspectives, thoughtful risk-taking, trust, and continuous improvement.
• Enhanced family care leave, life and disability insurance, and wellbeing resources.
• Colleague discount from the first day and eligibility for a performance-based bonus scheme.
• Inclusive workplace committed to equal employment opportunity, equal pay, and children’s rights.