Head of GTM & Commercialization (Fintech)

Location: Remote, Texas, United States

Salary: USD $174,000–$316,100 per year

Company

hirify.global provides property management technology and is building a financial layer for residents that combines payments, insurance, rewards, embedded financial products, and Resident AI.

What you will do

• Define and execute go-to-market strategies for fintech and AI solutions, from segmentation and positioning through launch and scale.
• Develop the property management company channel by designing adoption journeys, incentives, enablement, and resident engagement programs.
• Own pricing, bundling, packaging, unit economics, take rate, attach rate, and contribution profit targets.
• Build a repeatable launch playbook with Marketing, including sales and customer success enablement, property management training, and resident campaigns.
• Commercialize Resident AI by translating product capabilities into value narratives, proof points, and adoption programs.
• Manage the end-to-end growth funnel and equip customer-facing teams to sell, support, and advocate for the solutions.

Requirements

• 10+ years of experience commercializing consumer, B2B2C, or B2B fintech products at scale.
• Experience with payments, lending, cards, investing, insurance, or embedded finance and ownership of growth or revenue targets.
• Proven experience launching and scaling fintech or AI-powered products.
• Strong expertise in pricing, packaging, unit economics, funnel analytics, and P&L management.
• Experience distributing products through partners or multi-site channels without directly owning the sales force.
• Hands-on experience positioning, pricing, and driving adoption of AI-enabled products.

Nice to have

• Experience in multifamily housing, real estate, or property technology.
• Experience commercializing regulated products such as payments, lending, or insurance.
• Experience launching a new or recently acquired business within a larger company.

Culture & Benefits

• Direct reporting to the Chief Fintech Officer and participation in the leadership team.
• Visibility through a performance scorecard reviewed by the board.
• Opportunity to establish the go-to-market operating model, launch playbook, and commercialization team.
• Access to an existing property management channel, resident base, Sales organization, and Customer Success organization.