Audience Marketing Manager (Services and Distribution)

Location: Weston, Florida, United States

Salary: $90,900–$130,700 per year, plus potential performance-based bonus and restricted stock unit awards.

Company

hirify.global provides a workforce operating platform using workforce insights and AI to help organizations improve productivity, employee experiences, and talent management.

What you will do

• Develop audience strategies, messaging, sales-ready content, and measurable marketing programs.
• Translate workforce, service, distribution, and operations topics into clear stories for business audiences.
• Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.
• Create vertical campaigns, thought leadership, event content, executive communications, customer stories, and sales enablement materials.
• Use market research, customer insights, CRM data, marketing automation data, and digital performance metrics to improve effectiveness.
• Represent the organization in internal presentations, customer discussions, webinars, and industry forums.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of relevant experience in B2B, industry, audience, product, portfolio, content, demand generation, or integrated go-to-market marketing.
• Experience independently developing audience strategy, messaging, and sales-ready content tied to measurable business outcomes.
• Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, pipeline, and revenue.
• Excellent writing, presentation, facilitation, project management, and interpersonal skills, with the ability to influence without direct authority.
• Experience in B2B SaaS, HCM, payroll, workforce management, HR technology, supply chain, operations technology, or another enterprise software environment.

Nice to have

• Experience marketing to service-led, distribution-intensive, or distributed-workforce organizations.
• Knowledge of labor forecasting, scheduling, warehouse operations, employee experience, compliance, mobile workforce enablement, or service-level performance.
• Experience with vertical campaigns, thought leadership, account-based marketing, field and event content, executive communications, customer stories, or sales enablement.
• Comfort working with AI-assisted marketing workflows, CRM and marketing automation insights, and content governance processes.

Culture & Benefits

• Work in a collaborative, matrixed organization across Marketing, Sales, Product, and Customer Success.
• Flexible work environment with benefits and rewards.
• Potential performance-based bonus and restricted stock unit awards in addition to base pay.
• Equal opportunity employment and disability accommodation support during the application and interview process.