Senior Manager, Experiential Marketing & Events (AdTech)

Location: New York, United States. Flexible in-office or remote work is available, but the role must be located within a commutable distance of the office for occasional in-person collaboration. Domestic and international travel is required for major events.

Base pay: $151,000–$179,500 annually.

Company

An advertising technology company building AI-driven contextual advertising solutions that match brands with receptive audiences.

What you will do

• Own the global experiential marketing and events strategy, including annual roadmaps and budget management.
• Plan and execute flagship activations such as POSSIBLE, CES, and Cannes, alongside regional events across North America and EMEA.
• Oversee event production, venue logistics, content capture, executive participation, vendor contracts, and post-event reporting.
• Manage agencies, production partners, contractors, and a direct report.
• Define experience KPIs connected to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.
• Measure event performance and ROI using Salesforce, internal dashboards, and post-mortem updates while collaborating with Sales, Brand, Creative, Communications, Demand Generation, and executive leadership.

Requirements

• 8–10 years of experience in event and experiential marketing, preferably in advertising technology or media.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Experience executing high-stakes global and regional events with executive visibility and revenue accountability.
• Technical proficiency with Salesforce, Splash, Monday.com, and content capture platforms.
• Skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting.
• Exceptional communication and cross-functional leadership skills with an agile, high-ownership approach.

Nice to have

• Experience in adtech or media environments.

Culture & Benefits

• Flexible in-office and remote-from-home work environment within commuting distance of the office.
• Competitive base pay as part of a broader total rewards package.
• Employer-matched 401(k) retirement plan.
• Potential participation in bonus, commission, or stock incentive programs depending on the role.
• Benefits supporting recognition, professional development, and wellness.

Hiring process

• Recruiter provides additional details on the total rewards package and role-specific incentives during the hiring process.