Growth Marketing Manager (Web Funnels, Subscriptions)

Location: Fully remote

Company

Develops a flagship B2C AI product with subscription-based product lines.

What you will do

• Own product lines from initial funnel development through stable growth and profitability.
• Build and optimize quizzes, onboarding flows, paywalls, upsells, and web-to-web or web-to-app journeys in the Funnel Builder.
• Shape trials, pricing, rebill frequency, upsells, and product positioning for specific audiences.
• Form hypotheses, prioritize experiments, run A/B tests, and evaluate results.
• Work with user acquisition and creative teams on Meta campaign testing, scaling, and ad-to-funnel consistency.
• Research audiences and competitors while monitoring funnel conversion, CPB, pLTV, ROI, and PAM.

Requirements

• 2–3+ years of experience in growth, product marketing, or performance marketing for web or mobile subscription products.
• Hands-on experience building and optimizing quizzes, onboarding flows, and paywalls.
• Strong understanding of subscription unit economics, including trials, rebills, LTV, CPB, ROI, and cohort analysis.
• Understanding of Meta Ads buying and user acquisition workflows.
• Ability to run independent A/B tests and distinguish meaningful results from noise.
• English sufficient for working with a US audience and writing funnel copy.

Nice to have

• Experience in astrology, wellness, self-help, or relationships.
• Experience with US audiences aged 35+ or 45+.
• Experience with funnel builders, Stripe, subscription payments, approval rates, refunds, or chargebacks.
• Ability to create creatives or variations with AI tools.
• SQL skills or confident use of BI dashboards.

Culture & Benefits

• Fast, data-driven working environment.
• Flexible working hours.
• Access to AI tools, professional equipment, and required software.
• Reimbursement for professional courses and training.
• Paid vacation, sick days, medical insurance, and other benefits.
• Corporate events and team-building activities.