Product Manager – Acquisition & Store (Fintech)

Location: Hybrid work with three days per week in the Sofia or Varna office, Bulgaria

Company

hirify.global is a European payments company providing payment solutions to more than 450,000 small and medium-sized businesses across 30+ markets.

What you will do

• Own the end-to-end online funnel, from landing pages and product browsing to cart, checkout, and purchase.
• Reduce checkout friction and cart abandonment through continuous optimization.
• Run an experimentation program and make evidence-based product decisions.
• Merchandise the online store through product ranging, bundling, and cross-selling to increase revenue per session.
• Translate device and commercial strategy into clear, conversion-focused storefront experiences.
• Collaborate with SEO, AEO, Design, Engineering, and Commercial teams to deliver measurable improvements across 30+ markets.

Requirements

• 3–5+ years of product management experience, including ownership of an e-commerce or transactional funnel.
• Demonstrated experience with checkout and conversion optimization, supported by measurable results.
• Strong analytics skills with GA4, Mixpanel, or similar tools, and rigorous A/B testing experience.
• Experience with e-commerce platforms and payment flows.
• Ability to work effectively across Design, Engineering, SEO, and Commercial functions.
• Excellent written and spoken English.

Nice to have

• Payments or fintech experience.
• Experience with multi-market storefronts, AEO, and generative search.
• Experience with hardware and subscription bundling.

Culture & Benefits

• High-visibility product role with direct commercial ownership and impact on revenue.
• Hybrid working model with three office days per week in Sofia or Varna.
• Annual salary reviews, promotions, performance bonuses, and a professional development budget.
• Access to hirify.global Academy and LinkedIn Learning.
• 25 days of paid leave, increasing by one day per year up to 30 days.
• Luxury health insurance with dental and optical coverage, €102.26 monthly meal vouchers, and a fully covered Multisport card.

Hiring process

• Apply with a CV in English.
• Applications are reviewed confidentially, and only shortlisted candidates are contacted.