Performance Marketing Manager (B2B SaaS)

Location: Flexible remote work; hirify.global is headquartered in Copenhagen, Denmark.

Company

hirify.global, part of Xero, provides workforce scheduling software for businesses and shift workers worldwide and is developing AI-enabled tools for more efficient scheduling.

What you will do

• Define and execute a scalable performance marketing strategy aligned with business, regional, and vertical priorities.
• Own paid acquisition across search, social, display, affiliate, and other channels, including budgets, testing, targeting, creative, landing pages, and funnel optimisation.
• Connect brand awareness, demand creation, consideration, conversion, pipeline, and revenue across multiple markets.
• Track and report pipeline contribution, conversion rates, CPL, CAC, and LTV:CAC, providing actionable insights to marketing, sales, and leadership.
• Lead the global performance marketing agency relationship and coordinate with brand, regional marketing, partnerships, RevOps, data, and sales teams.
• Improve attribution, tracking, reporting infrastructure, and integrations with Salesforce and marketing automation systems.

Requirements

• 7+ years of experience in performance marketing, ideally in a B2B SaaS environment.
• Proven success driving pipeline and revenue growth through paid acquisition channels.
• Experience connecting brand, demand generation, and conversion across the full funnel.
• Experience adapting performance strategies across different geographies, market maturities, verticals, and customer behaviours.
• Strong data analysis, stakeholder communication, agency management, and cross-functional collaboration skills.
• Familiarity with Salesforce, SFMC or HubSpot, analytics tools, attribution systems, and marketing automation platforms.

Culture & Benefits

• Flexible remote work and an autonomous approach to working.
• Pension, health insurance, inclusive support for new parents, and generous vacation.
• Employee Share Plan in addition to the annual base salary.
• Growth and progression opportunities, with a strong focus on learning and development.
• Social culture with team and company activities, alongside a focus on inclusion, diversity, and work-life balance.