Associate Program Manager Digital Marketing (Paid Social & Affiliate)

Location: Carlsbad, California, United States; onsite office environment

Annual base pay: $78,000–$87,000, plus potential benefits and performance bonuses.

Company

hirify.global is a performance-driven golf company.

What you will do

• Plan, launch, scale, and optimize Paid Social and Affiliate marketing programs aligned with business goals.
• Manage campaign structures, audience strategies, placements, acquisition, and retargeting programs across Meta, YouTube, Reddit, and TikTok.
• Manage daily and monthly budgets against efficiency and revenue targets.
• Lead paid social creative testing across concepts, formats, hooks, and offers, and translate performance data into creative briefs.
• Report channel performance through dashboards and KPIs including ROAS, CAC, MER, and iROAS.
• Partner with Affiliate publishers, agencies, eCommerce, finance, content, brand marketing, merchandising, retention, and development teams.

Requirements

• 3+ years of experience using Meta Ads and YouTube Ads in-house or at an agency.
• 3+ years of experience managing Affiliate or influencer strategy.
• Experience with GA4, Photoshop, incrementality measurement or MMM, and AI tools such as Claude.
• Strong analytical, communication, reporting, PowerPoint, Excel, and Word skills.
• Comfort managing projects in structured, project-based workflows and collaborative environments.
• Bachelor’s degree in Marketing, Digital Media, Business, or a related field preferred.

Nice to have

• 1+ years of experience managing paid search campaigns.
• Meta Ads, Google Analytics, or YouTube Ads certification.
• Passion for golf or sports.

Culture & Benefits

• Onsite office work with regular sitting, standing, bending, and reaching.
• Health and wellness benefits, performance bonuses, product discounts, holidays, and paid time off may be offered.
• Light physical effort, including frequent lifting or moving of lightweight materials.