10 дней назад
AI Marketing Operations Manager
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
AI Marketing Operations Manager (HubSpot/Generative AI): Building and optimizing the systems, data, and campaign infrastructure that power global B2B pipeline generation with an accent on HubSpot architecture, paid acquisition, lifecycle marketing, and AI-native channels. Focus on designing automation and attribution systems, improving conversion performance, and translating complex campaign data into executive-level budget and channel guidance.
Location: Costa Rica; remote workplace with a hybrid working model also mentioned
Company
combines advanced technology with a global network of people to make unusable data usable and create economic and social impact.
What you will do
- Own HubSpot CRM governance, database integrity, segmentation, lifecycle stages, workflows, lead scoring, and nurture journeys.
- Integrate HubSpot with advertising, sales engagement, and data enrichment systems in partnership with Sales and Revenue Operations.
- Plan and manage B2B acquisition programs across LinkedIn Ads, Google Ads, and AI-native advertising channels.
- Apply generative engine optimization principles and generative AI tools to improve visibility and produce campaign assets.
- Build outbound email and inbound nurture programs while protecting deliverability and advancing MQLs toward sales opportunities.
- Develop attribution dashboards and monthly performance analyses covering ROI, funnel velocity, pipeline contribution, budget allocation, and channel mix.
Requirements
- Advanced hands-on experience with HubSpot Marketing Hub and Sales Hub, including workflows, custom properties, lead scoring, and reporting.
- Experience managing B2B campaigns in LinkedIn Campaign Manager, Google Ads, and AI-driven advertising platforms.
- Strong knowledge of email deliverability protocols including SPF, DKIM, and DMARC, plus outbound sales engagement platforms.
- Working knowledge of HTML and CSS for landing pages and experience implementing tracking pixels and conversion events through Google Tag Manager.
- Ability to turn complex campaign data into clear, decision-ready recommendations.
Nice to have
- Experience marketing to enterprise buyers in AI, data, or technology services.
- Familiarity with generative engine optimization and how large language models surface and cite content.
- Fluency with generative AI tools for creative production and marketing workflow automation.
- HubSpot certification.
Culture & Benefits
- Mission-driven, people-centric, innovative, and globally connected work environment.
- Market-competitive salary and quarterly variable compensation.
- Remote and hybrid working options.
- Comprehensive medical cover and group life insurance.
- Personal development and professional growth opportunities.
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