9 дней назад
Senior CRO Strategist
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior CRO Strategist (CRO/AI): Developing and optimizing customer acquisition funnels and landing pages through market research, hypothesis generation, and A/B testing with an accent on data-driven conversion optimization and cross-functional delivery. Focus on analyzing marketing performance, scaling winning strategies, and using AI to accelerate research, experimentation, and content creation.
Location: Remote from Finland
Company
provides IT-enabled, data-driven marketing and customer acquisition solutions for large North American partners across home improvement, health, legal, and insurance industries.
What you will do
- Research markets, audiences, competitors, and customer behavior for new and existing clients.
- Develop landing page concepts, customer acquisition funnels, and conversion optimization strategies.
- Generate, prioritize, document, and evaluate CRO hypotheses.
- Plan and manage A/B testing roadmaps across multiple clients.
- Analyze campaign and landing page performance and translate data into actionable recommendations.
- Collaborate with copywriters, designers, video producers, IT, analytics, and media buying teams to deliver and scale effective strategies.
Requirements
- 5+ years of experience in performance marketing, CRO, digital marketing, or growth marketing.
- Strong understanding of customer acquisition funnels, landing page optimization, and A/B testing.
- Ability to interpret marketing data and make data-driven decisions.
- Strong analytical, problem-solving, project management, organizational, and communication skills.
- Experience collaborating with cross-functional teams and using AI tools for marketing research and automation.
- Proficient English language skills and availability to work remotely from Finland.
Nice to have
- Experience in home improvement or lead generation.
- Experience with Meta, Google Ads, native advertising, or YouTube.
- Knowledge of UX principles and conversion optimization.
- Familiarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools.
Culture & Benefits
- Remote-first work with the flexibility to choose a productive workspace.
- Paid time off and unlimited sick days.
- Workshops, online courses, conferences, and certification support.
- Coverage for home-office equipment and furniture, plus coworking space costs.
- Medical expense reimbursement, including dental and psychological support.
- Well-being benefits such as gym memberships, yoga classes, workout equipment, bicycle support, and company retreats.
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