Director, Product Marketing

Location: Madrid, Spain

Company

hirify.global is a global IT services and consulting company supporting digital transformation for enterprise and startup clients across more than 25 countries.

What you will do

• Architect solution structures covering portfolios, bundles, use cases, naming, packaging, and pricing logic.
• Develop end-to-end go-to-market plans for new and existing technology services.
• Define target segments, personas, use cases, positioning, and differentiated value propositions.
• Translate technical capabilities into clear commercial narratives and business outcomes.
• Create sales enablement materials, including decks, battlecards, and case studies, and train sales teams.
• Use market, competitive, pipeline, and performance intelligence to support offering development and improve marketing impact.

Requirements

• 10+ years of Product Marketing experience in technology-driven sectors such as IT services, SaaS, cloud, CX, AI, or digital transformation.
• Experience positioning complex B2B technology offerings and developing messaging frameworks, value propositions, and go-to-market strategies.
• Ability to translate technical capabilities into commercial narratives, sales materials, and market-facing propositions.
• Background in market and competitive intelligence, with strong analytical skills and experience using commercial and pipeline data.
• Experience partnering with Sales, Delivery, Product, Alliances, and Executive teams.
• Excellent English communication skills and a graduate degree in Marketing, Business, or a related field.

Culture & Benefits

• Values-driven culture focused on performance, successful delivery, and measurable business impact.
• Competitive compensation and benefits, including health insurance, language courses, and a relocation program.
• Professional development through certifications, mentorship, talent investment, and internal mobility programs.
• Work with global clients on projects affecting multiple industries.
• Multicultural environment with open communication and regular team-building events.
• Commitment to education, community empowerment, fair operating practices, environmental sustainability, and gender equality.