9 дней назад
Senior Business Analyst, Analytics
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Business Analyst, Analytics (Marketing Analytics/SQL): Analyzing complex marketing, customer, and revenue data to support campaign performance measurement, business cases, and strategic decision-making with an accent on advanced SQL, attribution, segmentation, and KPI reporting. Focus on building analytical recommendations, identifying data quality issues, and measuring incremental performance through A/B testing.
Location: Salt Lake City, UT, United States
Company
Bed Bath & Beyond is a retail company focused on creating an inclusive and respectful environment for its employees and customers.
What you will do
- Use advanced SQL to extract, validate, manipulate, and analyze large, complex datasets.
- Measure ROI and performance for marketing initiatives, campaigns, channels, promotions, and paid media.
- Analyze customer behavior, segmentation, conversion, retention, customer journeys, attribution, and revenue relationships.
- Develop business cases, analytical recommendations, marketing KPIs, dashboards, and recurring reports.
- Support experimentation, including A/B testing and measurement of incremental performance.
- Partner with Marketing, Analytics, Data Engineering, Product, and Technology teams to translate business questions into analytical solutions.
Requirements
- 2+ years of relevant analytics or business intelligence experience.
- Strong SQL skills and experience querying large datasets, relational databases, or cloud data warehouses.
- Strong analytical problem-solving skills, intellectual curiosity, and the ability to identify trends, correlations, anomalies, and data quality issues.
- Understanding of marketing, financial, and foundational statistical concepts.
- Strong Microsoft Excel skills and the ability to communicate analytical findings to technical and non-technical stakeholders.
- Bachelor’s degree in a quantitative or analytical field, or equivalent experience.
Nice to have
- Experience with digital or direct marketing analytics, paid media, marketing measurement, attribution, customer segmentation, journey analysis, or retention analysis.
- Experience with Google Analytics/GA4, A/B or multivariate testing, advertising APIs, or major advertising platforms.
- Experience with BigQuery, MicroStrategy, or Python.
- Advanced degree in Analytics, Statistics, Mathematics, Information Systems, or a related field.
Culture & Benefits
- Inclusive workplace culture centered on understanding, acceptance, and respect.
- General office work involving sitting, standing, bending, stooping, and reaching.
- Occasional lifting of up to 25 pounds may be required.
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