Senior Marketing Technology Strategist (HubSpot)

Location: Remote within the United States, excluding California. Up to 5% travel is required, and an onsite interview or in-person onboarding may be required for identity verification.

Company

hirify.global provides secure digital banking, payments, and financial technology solutions for community banks and credit unions.

What you will do

• Own the strategy, architecture, implementation, governance, and optimization of HubSpot and related marketing technology capabilities.
• Design and optimize buyer journeys, email nurture automation, lifecycle management, segmentation, lead and company scoring, routing, and campaign operations.
• Establish scalable standards for automation, data management, integrations, documentation, testing, and platform adoption.
• Partner with Marketing, Sales, Sales Operations, Analytics, and technical stakeholders to improve lead management, CRM integration, attribution, data quality, and revenue processes.
• Measure engagement, conversion, pipeline, and operational performance to guide strategy, investment, and continuous optimization.
• Facilitate solution enablement and change management while mentoring less experienced peers and advancing AI-enabled capabilities.

Requirements

• At least 6 years of experience in marketing technology, marketing operations, revenue operations, CRM administration, or solution architecture.
• At least 3 years of hands-on experience managing enterprise marketing automation platforms such as HubSpot.
• Experience with automation, lifecycle management, segmentation, lead and company scoring, buyer intent, reporting, integrations, and campaign operations.
• Ability to work extended hours as business needs dictate and travel up to 5%.
• Strong solution architecture, stakeholder leadership, communication, facilitation, problem-solving, and mentoring skills.
• Fluency with AI-enabled work methods, automation technologies, and emerging marketing technology trends.

Nice to have

• Bachelor’s degree in Marketing, Business, Management Information Systems, Computer Science, or a related field.
• Experience with marketing technology governance, change management, CRM integrations, data quality, APIs, Customer Data Platforms, or AI agents.
• Deep expertise in Revenue Operations, marketing automation architecture, attribution, reporting, and revenue-generating business processes.

Culture & Benefits

• Comprehensive benefits supporting physical, mental, and financial health.
• Culture focused on doing the right thing, collaboration, inclusion, sustainability, and community impact.
• Opportunity to contribute to technology modernization, secure data access, fraud mitigation, and seamless integration for financial institutions.