Senior Content Marketing Manager, Research & Insights

Location: Cape Town, South Africa; hybrid

Company

hirify.global is a commerce partnership marketing platform that helps brands manage affiliate, influencer, content publisher, ambassador, and customer advocacy partnerships.

What you will do

• Brief and write benchmark reports, survey-based studies, and first-party data content from end to end.
• Translate research findings into content briefs, narrative angles, and clear editorial points of view.
• Plan and execute email, social, and cross-channel distribution with social and lifecycle marketing teams.
• Partner with design and research to decide when findings should be visualized or explained through narrative.
• Maintain editorial standards covering thesis discipline, source attribution, citation integrity, and AIO/GEO compliance.
• Build and improve AI-assisted content workflows using tools such as Claude and Gemini.

Requirements

• 5+ years of content marketing experience, ideally in B2B or SaaS.
• Portfolio of publish-ready long-form writing on data-driven topics such as benchmark reports, whitepapers, or industry studies.
• Strong data literacy and the ability to interpret survey results and analytics output without running the analysis.
• Experience owning content distribution from campaign coordination and design assets through publication, enablement, reporting, and optimization.
• Excellent editorial judgment and the ability to translate findings for different audiences.
• Collaborative working style with marketing research, design, social, lifecycle, sales, and customer success teams.

Nice to have

• Understanding of data visualization best practices.
• Background in consumer research or practitioner-focused messaging.
• Experience designing and refining AI-driven content generation processes.
• Experience interviewing domain experts and incorporating their insights into publication-ready copy.
• Working knowledge of survey methodology and quantitative research publications.

Culture & Benefits

• Flexible working environment with a Responsible PTO policy.
• Up to 12 fully covered therapy or coaching sessions per year, with additional dependent coverage.
• Monthly gym reimbursement and technology support for a home office and internet expenses.
• Restricted Stock Units with a three-year vesting schedule, pending Board approval.
• Free Coursera subscription and PXA courses.
• Fully paid parental leave: 26 weeks for the primary caregiver and 13 weeks for the secondary caregiver.