Marketing and Communications Manager (HubSpot)

Location: South Africa

Company

hirify.global operates a business-to-business marketing and communications function spanning five service verticals, with work across brand, products, performance, partnerships, and internal culture.

What you will do

• Own the four-quarter marketing strategy, annual plan, budget, objectives and key results across five service verticals.
• Set brand architecture and lead integrated campaigns, events, sponsorships, go-to-market development and post-campaign analysis.
• Build the HubSpot CRM architecture, including the data model, lead capture, campaign attribution, reporting, enablement and training.
• Direct paid media across LinkedIn, Google and Meta, as well as search, full-funnel and retention programmes.
• Lead executive positioning for the Managing Director, strategic communications, media relations, public relations and speaker programmes.
• Run the partnership operating model, lead a team of three, and develop employee advocacy, automation and AI adoption across the function.

Requirements

• Bachelor's degree in Marketing or Communications.
• More than five years of experience in marketing and communications.
• Experience in a business-to-business environment with long sales cycles, ideally in technology, professional services or a regulated sector.
• Demonstrable hands-on digital expertise across paid media, CRM architecture and marketing analytics.
• Experience leading a marketing function, preferably one built or rebuilt from the ground up, with budget ownership and executive reporting.
• Strong writing, editing, people leadership and financial management skills.

Culture & Benefits

• Strategic and technical ownership of a function built from inception.
• Responsibility for marketing governance, risk management, policy cycles and compliance controls.
• Leadership of a small team through coaching, performance management, capacity planning and structured onboarding.
• Opportunity to develop employee advocacy and reduce dependence on paid channels through organic reach.