MT Channel Lead (FMCG)

Location: Ho Chi Minh, Vietnam. Hybrid work model with remote work and intentional in-person collaboration. This role is available only to local candidates already authorized to work in Vietnam; relocation support is not provided.

Company

hirify.global develops and manages consumer care brands including Huggies, Kotex, Poise, and Depend, with a focus on innovation, sustainability, inclusion, and wellbeing.

What you will do

• Build annual trade category and channel plans to drive growth across modern trade channels and customers.
• Develop customer and shopper insights and translate them into category, brand, merchandising, and in-store visibility plans.
• Manage trade activities, investments, promotion schemes, POSM production, allocation, and distribution.
• Define commercial drivers covering assortment, shelving, planograms, placements, pricing, and promotion strategy.
• Partner with sales, marketing, brand, demand planning, customer service, and external agencies on launches and relaunches.
• Evaluate promotion ROI and guide the team in daily operational execution.

Requirements

• University degree in business administration, foreign trade, economics, or a related field; a master’s degree is an advantage.
• 6–10 years of experience in FMCG sales and trade marketing, including at least 3 years in relevant modern trade channel management roles.
• Strong understanding of category management, competition, shopper behavior, in-store commercial drivers, and sales performance metrics.
• Strategic, analytical, creative, proactive, and commercially minded approach with basic financial acumen.
• Strong collaboration, communication, interpersonal, team leadership, and performance management skills.
• Good command of English and computer skills; ability to work under pressure in a complex multifunctional environment.

Nice to have

• Experience in the general trade channel.
• Master’s degree.

Culture & Benefits

• Flexible hybrid work model combining remote work with in-person collaboration.
• Performance culture centered on authentic care, mutual respect, safety, and human dignity.
• Focus on sustainability, inclusion, wellbeing, and career development.
• Regular employment as an employee in a global consumer care company.

Hiring process

• Complete the online application process.
• A recruiting team member will review the application and follow up with selected candidates.