Area Director, Franchise Performance (Virginia/North Carolina)

Location: Field/Remote; candidates must currently reside in Virginia or North Carolina. Regular travel of approximately 70% is required throughout the assigned territory.

Salary: $99,919–$117,000 annually, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor operating 7,500 hotels across more than 45 countries and territories.

What you will do

• Advise hotel owners, operators, and management companies on commercial performance and profitable growth.
• Analyze RevPAR, RevPAR Index, ADR, occupancy, revenue growth, market share, profitability, demand, pricing, distribution, and competitive performance.
• Develop and influence execution of commercial action plans for portfolio and property-level improvement.
• Coordinate support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.
• Lead recurring performance reviews, property visits, consultations, and stakeholder discussions.
• Track commitments, program adoption, performance risks, corrective actions, and owner engagement.

Requirements

• Current residence in Virginia or North Carolina is required; relocation assistance is not available.
• At least 15 years of progressive hotel industry experience, including significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property improvement.
• At least 10 years of hotel leadership experience, preferably in franchise performance, revenue management, commercial leadership, or multi-unit operations.
• Proven success improving revenue growth, RevPAR, market share, and owner profitability.
• Strong analytical, forecasting, financial, consulting, negotiation, communication, and influencing skills.
• Bachelor’s degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or equivalent experience; MBA preferred.

Culture & Benefits

• Work from a home office with virtual collaboration through Zoom and required travel based on the role.
• Medical, dental, and vision coverage.
• Paid leave and time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Retirement and health savings benefits, employee recognition programs, and discounts at Choice hotels worldwide.
• Organizational values include respect, integrity, curiosity, collaboration, and continuous improvement.