Marketing Manager, B-to-B, Customer Energy Solutions (Energy Efficiency/Electric Mobility/Active Demand Response)

Location: Hybrid role based in Westwood, Massachusetts; Berlin, Connecticut; or Manchester, New Hampshire. Employees must work at least three days in the office, including Tuesdays and Wednesdays, and may be required to work up to five days in the office. Travel between MA, CT, and NH is required as needed, with approximately 10% travel.

Annual salary: $152,760–$169,730, plus potential incentive eligibility.

Company

hirify.global provides energy services and customer energy solutions across Connecticut, Massachusetts, and New Hampshire.

What you will do

• Lead B2B marketing strategies, plans, and campaigns for Energy Efficiency, Electric Mobility, and Active Demand Response programs.
• Develop targeted outreach and customer engagement initiatives to increase awareness and participation.
• Coordinate integrated campaigns with internal stakeholders, sales and business management, external partners, agencies, and vendors.
• Manage marketing partnerships, conferences, sponsorships, trade associations, and customer events.
• Oversee marketing calendars, budgets, timelines, business plans, advertising strategies, and message testing.
• Analyze campaign performance, customer engagement, return on investment, and opportunities for optimization.

Requirements

• Bachelor’s degree in Marketing or a related discipline, or equivalent experience.
• 10–12 years of related marketing experience, including B2B campaign management and integrated marketing strategy execution.
• Experience with digital advertising, copywriting, event planning, direct mail, email marketing, customer outreach, and other marketing channels.
• Experience developing targeting strategies, message testing, campaign measurement, ROI analysis, and marketing budgets.
• Expert-level proficiency in Microsoft Word, Excel, and PowerPoint, with strong communication, organizational, and time-management skills.
• Applicants must not require immigration-related sponsorship to start employment in the United States.

Culture & Benefits

• Hybrid work schedule supporting work-life balance, subject to operational needs and managerial discretion.
• Competitive total rewards and benefits program.
• Regular collaboration with cross-functional teams and external partners.
• Emergency restoration assignments may require work outside normal responsibilities, hours, or location.
• Opportunity to represent energy programs at industry conferences, customer events, and trade associations.