4 дня назад
Junior Creative Strategist (AI)
90 800 - 113 500$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Junior Creative Strategist (AI): Driving monthly creative planning for performance advertising across social commerce and TikTok with an accent on customer insights, creative analytics, and AI-assisted concepting. Focus on translating performance data into briefs, defining creative territories and style splits, and coordinating execution across growth, creative, and platform teams.
Location: New York, NY; in-office Tuesday, Wednesday, and Thursday
Base salary: $90,800–$113,500 per year
Company
is a consumer packaged goods company building and scaling brands including Harry’s, Flamingo, Lume, Mando, and Coterie.
What you will do
- Own the monthly creative planning cycle, including brainstorming, performance analysis, planning sessions, and execution-ready plans.
- Translate performance insights and customer research into creative territories, style splits, and high-level briefs for editors and production.
- Lead monthly Creative Insight Analytics sessions covering performance, learnings, and next opportunities.
- Partner with growth, creative leadership, social commerce, and TikTok teams to align creative output with platform needs.
- Study competitor creative, customer reviews, comments, and target communities to develop insight-led briefs.
- Pilot AI creative platforms, performance analytics tools, and scripting workflows; support Trybe with creative briefs and strategic direction.
Requirements
- 1–3 years of experience in creative strategy, performance creative, brand or growth marketing, or a related field.
- Fluency with Meta Ads Manager or similar performance platforms and the ability to draw conclusions from data.
- Exposure to direct-response or performance advertising and an understanding of conversion-focused creative.
- Familiarity with short-form video formats, TikTok, and Instagram Reels.
- Familiarity with AI creative tools such as ChatGPT or Gemini.
- Strong communication, cross-functional collaboration, customer focus, and comfort working with ambiguity.
Nice to have
- Basic editing literacy with CapCut, Premiere, or similar tools.
Culture & Benefits
- Hybrid working model with a 70,000-square-foot SoHo office and flexible working hours.
- Medical, dental, and vision coverage, plus a 401(k) match.
- Equity in , flexible time off, and an L&D stipend.
- Paid sabbaticals after 5, 10, and 15 years of service.
- Paid parental leave, company events, and free products from the brand portfolio.
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