Campaign Marketing Manager, Lifecycle and Retention

Location: Remote from Romania; applicants permanently located outside Romania may be declined

Company

hirify.global develops data resilience, data security, and AI trust solutions for organizations worldwide.

What you will do

• Build and project-manage lifecycle programs covering onboarding, adoption, optimization, renewal, advocacy, and re-engagement.
• Map customer journeys, milestones, and content opportunities across customer retention campaigns.
• Translate lifecycle priorities into campaigns, workflows, and customer experiences for Universal and hirify.global Kasten.
• Partner with web, social, email, digital advertising, and automation teams to execute omnichannel programs.
• Create campaign content including whitepapers, technical guides, emails, landing pages, social posts, and advertisements.
• Manage customer segments and target account lists, analyze campaign performance, and communicate results and optimizations to stakeholders.

Requirements

• 8+ years of experience in lifecycle marketing, customer marketing, marketing campaigns, or digital advertising for B2B technology companies.
• Bachelor’s or Master’s degree in marketing.
• Excellent English communication skills.
• Experience developing and executing email campaigns, nurture programs, or automated customer journeys.
• Ability to manage programs from planning through launch, measurement, and optimization.
• Strong writing, organizational, communication, and stakeholder-management skills.

Nice to have

• Experience with JIRA, Confluence, PowerBI, Tableau, Claude, and Salesforce.
• Familiarity with webinars, social media, and other digital marketing tactics.

Culture & Benefits

• 21 annual vacation days, additional tenure-based days, four hirify.globale self-care days, and 24 paid volunteer hours.
• Private health, dental, and vision insurance for employees and dependents.
• Monthly lifestyle and meal benefits of 40 RON per day and 600 RON per month through a flexible cafeteria platform.
• Life insurance, critical illness and disability coverage, and vision reimbursement.
• Access to Bookster, LinkedIn Learning, O’Reilly, mentoring, workshops, and learning events.