Area Director, Franchise Performance (Wisconsin/Minnesota) (Hospitality)

Location: Field/Remote; candidates must currently reside in Wisconsin or Minnesota. Regular travel of approximately 70% is required, including property visits and travel throughout the assigned territory. Relocation assistance is not available.

Salary: $99,919–$117,000 annually, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor with 7,500 hotels across more than 45 countries and territories.

What you will do

• Advise hotel owners, operators, management companies, and property leaders on commercial performance and profitable growth.
• Analyze RevPAR, ADR, occupancy, market share, revenue trends, demand drivers, pricing, distribution, and competitive positioning.
• Develop and influence execution of strategic commercial action plans for portfolio and hotel-level performance improvement.
• Coordinate support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.
• Lead recurring business reviews, consultations, property visits, and performance discussions while maintaining stakeholder accountability.
• Document action plans, monitor performance dashboards, report risks, and share market intelligence with franchisees and corporate stakeholders.

Requirements

• Minimum 15 years of progressive hotel industry experience, including significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement.
• Minimum 10 years of hotel leadership experience, preferably in franchise performance, revenue management, commercial leadership, or multi-unit operations.
• Demonstrated success improving revenue growth, RevPAR, market share, and owner profitability.
• Strong analytical, forecasting, financial, consulting, negotiation, communication, and influencing skills.
• Experience with hotel performance, revenue, financial, market-share, benchmarking, and business-intelligence tools, plus advanced Microsoft Excel and PowerPoint proficiency.
• Must currently reside in Wisconsin or Minnesota; regular travel of approximately 70% and independent travel throughout the territory are required.

Nice to have

• MBA.
• Bachelor’s degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or an equivalent combination of education and experience.

Culture & Benefits

• Medical, dental, and vision coverage.
• Paid leave and holidays, including vacation, sick, family, volunteer, jury duty, bereavement, military, and religious-observance leave.
• Retirement and health-savings benefits.
• Employee recognition programs and discounts at Choice hotels worldwide.
• Home-office work with virtual collaboration through Zoom, combined with role-dependent travel.