Senior Manager Business Intelligence - Innovation (AI)

Location: Corporate - Springdale, Arkansas, United States

Company

hirify.global operates an Enterprise Analytics & Business Intelligence function focused on marketing, consumer-driven decisions, innovation, forecasting, and investment analysis.

What you will do

• Lead the analytics agenda across the full innovation lifecycle, covering strategy, forecasting, storytelling, and in-market tracking.
• Shape enterprise innovation strategy through opportunity sizing, platform planning, line-extension analysis, distribution expectations, SKU rationalization, and category development.
• Develop volumetric, market share, distribution, velocity, and customer-level forecasts for innovation projects.
• Transform internal and syndicated data into sales stories, sell-in decks, marketing narratives, and actionable recommendations.
• Monitor innovation KPIs against forecasts and goals, investigate performance gaps, and recommend corrective actions.
• Partner with Marketing, Brand, Sales, Consumer Insights, Category, and Business Unit stakeholders while building analytics capabilities and developing talent.

Requirements

• Bachelor’s degree in Marketing, Business Intelligence, Category Management, Analytics, or a related field required; a master’s degree is preferred.
• 8+ years of experience in marketing analytics, consumer research, category management, or insights within CPG or retail.
• Experience leading analytics for innovation, including opportunity sizing, forecasting, and in-market performance assessment.
• Strong knowledge of marketing principles, business practices, retail environments, consumer-based market structures, and need-state landscapes.
• Expertise with syndicated data platforms such as Nielsen, Circana/IRI, 84.51°, Scintilla, and Mintel, including POS and household panel data.
• Proficiency with data visualization and productivity tools including Power BI, Tableau, Excel, PowerPoint, and AI tools such as Claude.

Nice to have

• Master’s degree in a related field.
• Experience on both agency and manufacturer sides; client-side CPG experience is preferred.
• Supplier-side research experience.

Culture & Benefits

• Relocation assistance is eligible for this position.
• First-shift work schedule.
• Paid time off and benefits for team members and their families.
• 401(k) plan and health, life, dental, vision, and prescription drug benefits.
• Responsible use of approved AI tools is expected, including protection of sensitive information and validation of AI-generated outputs.

Hiring process

• Some roles may require a background check, with additional documentation provided after an offer.
• Hourly applicants must complete an additional task after submitting an application.