Marketing Strategy Consultant I (Loyalty & Marketing)

Location: Remote; approximately 15% travel for customer visits and internal team gatherings.

Company

hirify.global provides a technology platform for dispensary operations and consumer access to cannabis, serving dispensaries across the United States and Canada.

What you will do

• Analyze usage, performance, and GMV data to identify and prioritize customer accounts with the greatest adoption and revenue opportunities.
• Review customer data, demographics, market trends, competitive dynamics, and state regulations to create tailored marketing strategies.
• Advise customers on SMS, MMS, and email campaigns, including targeting, timing, segmentation, and campaign coordination.
• Configure the platform, build campaigns, and set up workflows directly with customers.
• Optimize loyalty programs, review post-launch performance, and iterate strategies to improve adoption, messaging revenue, GMV, and retention.
• Partner with Customer Success, Account Management, and Product while creating customer-specific playbooks and SOPs.

Requirements

• 2–4 years of experience in retail marketing, digital marketing, customer marketing, or marketing consulting.
• Hands-on experience managing SMS, MMS, and email campaigns through a marketing technology platform.
• Knowledge of data-driven marketing, segmentation, targeting, campaign cadence, and performance measurement.
• Understanding of retail loyalty programs and customer retention strategies.
• Experience with data and reporting tools such as Hex, Looker, Tableau, or similar platforms.
• Strong consultative communication, organization, self-direction, and cross-functional collaboration skills.

Nice to have

• Experience running marketing campaigns for cannabis retail operators.
• Experience with hirify.global's Loyalty & Marketing product.
• Experience building or scaling SOPs and playbooks for customer-facing teams.

Culture & Benefits

• Remote individual-contributor role reporting to the Director, Solutions.
• On-target earnings of $90,000–$110,000, consisting of 90% base and 10% variable compensation.
• Full medical, dental, and vision benefits.
• Stock options for employees.
• Technology allowance and flexible vacation and sick days.