Senior Loyalty Program Manager (E-commerce)

Location: Munich, Germany; hybrid work with 60% of time in the office and 40% at home. The role also offers the option to work abroad for up to 20 days in approved countries.

Salary: €61,800–€84,900 per year

Company

Pet e-commerce business serving more than 12 million customers across a multinational organization headquartered in Munich.

What you will do

• Own and continuously optimize the loyalty program strategy, structure, and customer value proposition.
• Develop initiatives that increase engagement, retention, repeat purchases, and long-term customer loyalty.
• Analyze customer behavior and program performance data to identify improvement opportunities.
• Optimize customer journeys and loyalty touchpoints with Product and Customer Experience teams.
• Design and execute lifecycle marketing and personalized engagement campaigns with Marketing.
• Define loyalty KPIs, report performance, and lead cross-functional projects with Marketing, Product, Sales, IT, Analytics, and external partners.

Requirements

• 7+ years of experience in loyalty, CRM, customer engagement, retention marketing, or a related field.
• Experience designing, managing, and optimizing customer loyalty programs.
• Strong analytical skills and the ability to turn customer and business data into actionable recommendations.
• Experience with customer journey mapping, lifecycle marketing, project management, and cross-functional initiatives.
• Excellent stakeholder management, communication, presentation, and storytelling skills.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Nice to have

• Master’s degree or MBA.
• Experience in e-commerce, retail, subscription, or customer-centric digital businesses.
• Experience with loyalty technology platforms, CRM systems, external partners, vendors, or loyalty ecosystem partnerships.
• Knowledge of customer segmentation, personalization, and advanced retention strategies.

Culture & Benefits

• Hybrid working model with 60% office attendance and 40% remote work.
• Option to work abroad for up to 20 days in approved countries.
• Development opportunities, training, and career support.
• Wellbeing offers, subsidized transport, and bike leasing.
• 20% discount across products and an inclusive, multinational working environment.