Product Marketing Manager (Data and AI Sovereignty)

Location: Based out of Snowflake’s London office, United Kingdom; willingness to travel up to 25% of the time.

Company

Snowflake provides a data, applications, and AI/ML platform and is expanding its EMEA go-to-market organization.

What you will do

• Own messaging and positioning for Data and AI Sovereignty across EMEA, covering sovereign control, regulatory compliance, operational autonomy, and cloud resilience.
• Develop and execute public sector go-to-market strategies for government departments, public institutions, and regulated markets.
• Scale joint go-to-market programs and co-marketing through cloud, systems integrator, and specialized partner ecosystems.
• Turn strategic sovereignty partnerships into sales plays, field enablement assets, and customer-facing collateral.
• Lead account-based and demand-generation campaigns targeting public sector institutions.
• Synthesize customer feedback, regulatory trends, and field insights to influence global product roadmaps and messaging.

Requirements

• 5+ years of experience in product marketing, solutions marketing, or go-to-market strategy within data, cloud, or enterprise software.
• Experience supporting the public sector or highly regulated industries, with knowledge of EMEA procurement dynamics and government compliance standards.
• Knowledge of Data and AI Sovereignty requirements, including the EU AI Act, GDPR, and national sovereignty frameworks.
• Proven ability to develop joint go-to-market programs, partner co-marketing initiatives, ecosystem alliances, and account-based campaigns.
• Excellent communication, storytelling, collaboration, influence, and analytical skills.
• BS/BA degree preferred.

Culture & Benefits

• Work in a fast-moving, collaborative environment with an experimental and AI-native mindset.
• Partner closely with Account Teams, Field Marketing, Technical Sales, ABM, Partner Marketing, Demand Generation, and Global Product Marketing.
• Build trust, collaboration, and inclusivity across functions and regions.
• Travel required for up to 25% of the role.