3 дня назад
Global Content & Brand Lead (SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Content & Brand Lead (SaaS): Building and scaling Appinio’s global content engine and brand system with an accent on editorial strategy, operational workflows, customer advocacy, and GTM alignment. Focus on creating scalable content operations, measuring commercial impact, and connecting content to demand generation, sales enablement, and pipeline growth.
Location: London, England, United Kingdom. Remote-first company; employees based in the EU may work outside their country of residence for up to 180 days per year.
Company
is a global market research company combining an AI-powered insights platform with expert consultancy to help organizations understand consumers and make fact-based decisions.
What you will do
- Own the global content strategy, editorial roadmap, and GTM content priorities across buyer journeys, ICPs, channels, and markets.
- Scale the brand system, tone of voice, and narrative across the global content library and marketing touchpoints.
- Build content workflows, governance, architecture, lifecycle management, and repurposing frameworks.
- Establish performance tracking and optimization loops to measure commercial impact.
- Develop customer advocacy formats, including case studies and testimonials.
- Partner with Marketing and regional teams on SEO, AIO, CRO, demand generation, pipeline growth, and sales enablement.
Requirements
- Extensive experience leading B2B content strategy and owning a brand system in a fast-moving SaaS or scale-up environment.
- Strong commercial instincts and a track record of connecting content with demand creation, sales enablement, and business growth.
- Experience influencing senior stakeholders, regional teams, and GTM functions through cross-functional collaboration and change management.
- Native-level English writing and communication skills, with strong editorial and brand narrative judgment.
- Ability to combine strategic thinking with hands-on execution in a proactive operating style.
Culture & Benefits
- Remote-first environment with employees across 13 countries.
- Flexible vacation policy with no hard cap on vacation days.
- Hardware provided, including a personal MacBook.
- Access to co-working spaces in selected cities, including London, Hamburg, Berlin, Munich, Madrid, Barcelona, and New York.
- Subsidized Urban Sports Club or ClassPass membership depending on location.
Hiring process
- Recruitment process details are shared transparently through the company’s application process.
- Applications must be submitted in English.
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