9 дней назад
Senior Product Marketing Manager (MarTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager (MarTech): Shaping positioning, go-to-market strategy, sales enablement, competitive intelligence, and customer education for an ABM technology platform with an accent on enterprise buying cycles and product adoption. Focus on translating complex product capabilities into differentiated messaging, launching new features, and using market and sales insights to improve competitive win rates.
Location: United States; remote
Company
is a contact-level account-based marketing platform that helps companies reach specific buyers, orchestrate cross-channel journeys, and measure revenue impact.
What you will do
- Develop product positioning, messaging, and go-to-market strategies for products and features.
- Create sales enablement tools, training, demos, decks, videos, white papers, and presentations.
- Lead competitive intelligence, including competitor tracking, market analysis, and win/loss analysis.
- Design customer education programs that improve understanding and adoption of capabilities.
- Measure product marketing performance and use results to set priorities and improve programs.
- Partner with Product, Sales, Marketing, and Customer teams to improve sales effectiveness and competitive win rates.
Requirements
- 7+ years of product marketing experience in the B2B technology industry.
- Proven success developing and executing go-to-market strategies.
- Strong understanding of mid-market and enterprise buying cycles in sales-led organizations.
- Experience leading competitive intelligence or win/loss analysis.
- Experience collaborating with product management, sales, and customer success teams.
- Proficiency with HubSpot, Salesforce, Storylane, and Claude.
Nice to have
- Experience in martech, ABM, or an adjacent field.
- Degree in marketing, business, or a related field.
Culture & Benefits
- Remote work in the United States with no fixed working hours.
- Unlimited vacation and structured paid time off policies.
- Generous parental leave.
- Medical, dental, and vision coverage.
- Direct collaboration with Product, Sales, Marketing, and Customer teams.
- Opportunity to shape the role as the business grows.
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