Data Analyst II (Marketing Analytics)

Location: Remote-first, with optional access to office space in Irvine, California

Salary: $145,700–$171,100 per year, plus potential equity and discretionary bonus.

Company

hirify.global is a financial wellness company that helps people save and invest through products for kids, teens, adults, and parents.

What you will do

• Lead the marketing measurement roadmap across experimentation, forecasting, and incrementality testing.
• Design and run geo holdout tests and other methodologies to measure true marketing lift.
• Partner with Marketing, Data Science, and external agencies to define test scope, priorities, and success metrics.
• Build marketing performance and spend-efficiency forecasts incorporating seasonality, channel saturation, and macro trends.
• Query Databricks, BigQuery, and marketing data sources to identify inefficiencies, investigate anomalies, and develop strategic insights.
• Set experimentation standards, conduct code reviews, mentor analysts, and use AI-powered workflows to automate repetitive analysis.

Requirements

• 5+ years of experience in marketing analytics, media measurement, or a related field.
• Hands-on experience designing and running geo holdout tests or comparable geo-based incrementality methodologies.
• Experience building marketing forecasting models, including spend/response models, MMM, or channel-level forecasts.
• Advanced SQL and Python skills in cloud data environments such as Databricks and BigQuery.
• Deep knowledge of experimentation, A/B testing, hypothesis testing, sample estimation, statistical power, and confidence intervals.
• Experience with marketing measurement platforms, strong marketing intuition, project autonomy, and a record of technical mentorship.

Nice to have

• Experience with Google, Meta, or comparable advertising platform reporting.
• Experience using AI tools and agent-based workflows for data extraction and analysis.

Culture & Benefits

• Remote-first work with flexible location, working hours, and paid time off.
• Comprehensive benefits for employees and families, including 401(k) matching.
• Competitive salary, stock options, monthly hirify.global account contributions, and a GoHenry account for family members.
• Financial wellness, mindfulness, Headspace, and Addition Wealth resources.
• Career development, leadership programs, community week onsite gatherings, and virtual events.

Hiring process

• Employment eligibility is verified through E-Verify for newly hired employees.