Digital Marketing Manager

Location: Full-time onsite at the World Headquarters in Springdale, Arkansas; applicants must reside in the United States.

Company

A large food manufacturing company managing consumer brands and integrated marketing operations.

What you will do

• Develop consumer journey maps, activation plans, CRM campaigns, audience requirements, content briefs, approvals, deployment coordination, and reporting.
• Manage website content roadmaps, updates, publishing, quality assurance, SEO improvements, and user-experience recommendations.
• Build monthly and quarterly digital marketing calendars and coordinate activation across CRM, websites, email, social, and online advertising.
• Analyze consumer, competitive, search, and performance data to identify optimization opportunities and recommend actions.
• Own project plans, timelines, budgets, dependencies, status updates, stakeholder communications, and agency deliverables.
• Provide day-to-day guidance to Associate Manager talent and promote responsible use of approved AI tools for content variation and workflow support.

Requirements

• Bachelor's degree in Marketing or another business-related field.
• At least 5 years of experience in digital marketing, CRM, consumer experience, content, or a related discipline.
• Experience managing digital campaigns, CRM programs, websites, or integrated marketing workstreams.
• Knowledge of audience segmentation, content development, measurement, optimization, and project coordination.
• Clear written, verbal, presentation, and cross-functional communication skills.
• Must reside in the United States; visa sponsorship is not available.

Nice to have

• MBA or experience in consumer packaged goods, retail, or another consumer-focused business.
• Familiarity with Adobe Experience Manager, Adobe Journey Optimizer, Workfront, or similar platforms.
• Experience using approved generative AI tools for content versioning, research, or workflow support.

Culture & Benefits

• Full-time first-shift work environment.
• Paid time off for employees and their families.
• 401(k) plans and health, life, dental, vision, and prescription drug benefits.
• Relocation assistance is eligible for this position.
• Responsible AI use is expected, including protection of sensitive information and validation of AI-generated outputs.

Hiring process

• Upload a resume to the Workday application or ensure the Workday Career Profile is complete and up to date.
• Some roles may require a background check after an offer is extended.