Product Marketing Manager (Healthcare Education)

Location: USA - Philadelphia, PA. The role requires approximately 35% travel and may require onsite attendance at a hirify.global office for interviews.

Salary: $98,500.00 - $172,700.00 USD per year, plus eligibility for a bonus.

Company

hirify.global provides professional information, software, and services, including solutions for healthcare and higher education.

What you will do

• Develop annual product and business-unit marketing strategies supporting growth, market expansion, and revenue targets.
• Lead market research, competitive intelligence, segmentation, buyer personas, and customer insight programs.
• Create product positioning, messaging, value propositions, and go-to-market strategies for launches and strategic initiatives.
• Plan and optimize integrated campaigns that generate demand, leads, and customer engagement.
• Develop sales enablement assets, playbooks, competitive comparisons, presentations, and product training.
• Lead thought leadership, customer events, webinars, conferences, and industry presentations while monitoring marketing performance and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of product marketing, portfolio marketing, or strategic marketing experience.
• Higher education marketing experience is required. Healthcare-sector experience is preferred.
• Experience developing and executing go-to-market strategies and product launches.
• Strong knowledge of market research, competitive intelligence, positioning, customer segmentation, analytics, and project management.
• Ability to lead cross-functional initiatives with product management, sales, marketing, partners, and customer success teams.

Nice to have

• Experience in healthcare or higher education sectors.
• Experience developing customer-facing content and sales enablement programs.

Culture & Benefits

• Medical, dental, and vision plans.
• 401(k), FSA/HSA, and commuter benefits.
• Tuition assistance, vacation, sick time, and paid parental leave.
• Flexibility to attend meetings and events outside traditional business hours when required.

Hiring process

• Interviews assess individual skills, experience, and communication style without AI tools or external prompts.
• Virtual backgrounds must be removed, and in-person interviews may be included.
• Applicants may be required to appear onsite at a hirify.global office.