Senior Manager, Brand Partnerships

Location: Boston Hub, United States; hybrid work with an average of 3 days per week in the office. There is no relocation budget for this role.

Salary: $134,750–$202,126 per year.

Company

hirify.global develops consumer, retail, and entertainment experiences centered on building and inspiring the builders of tomorrow.

What you will do

• Lead the development and activation of US partner marketing strategy, including brand-fit assessment, negotiation, mutual value creation, and cross-functional integration.
• Work with Global Marketing to operationalize large global partnerships such as Nike and F1.
• Identify, evaluate, launch, and optimize integrated programs and third-party promotional partnerships that strengthen brand equity and product marketing.
• Build processes supporting partner marketing across sales, marketing, hirify.global Retail, hirify.global Agency, and Model Shop functions.
• Advise brand marketing teams and manage partner programs aligned with business objectives.
• Lead Merlin Affairs integration with Americas Marketing and coordinate hirify.global and hirify.globalLAND priorities across North American attractions and marketing planning.

Requirements

• Proven marketing experience managing brand partnerships for large retail or consumer packaged goods brands; agency experience is preferred.
• Experience working in a large, matrixed organization with major external partners.
• Strong strategic problem-solving, activation planning, project management, and prioritization skills.
• Negotiation, decision-making, relationship management, presentation, and teamwork capabilities.
• Solid understanding of the marketing ecosystem, including PR, social, experiential, paid media, and retail marketing.
• Ability to work from the Boston Hub under the three-day-per-week hybrid model.

Nice to have

• Experience in toys, kids and family entertainment, or media.
• Agency experience.

Culture & Benefits

• Flexible hybrid working model with an assigned primary workplace.
• Enhanced paid family care leave.
• Life and disability insurance, wellbeing programs, and access to the Headspace app.
• Colleague discount from the first day and eligibility for a bonus scheme.
• Inclusive culture focused on belonging, equal opportunity, sustainability, and children's rights.

Hiring process

• Applications are reviewed on an ongoing basis.
• Workplace policy and role eligibility are discussed during recruitment.
• Drug screening is part of the drug-free workplace policy; child safeguarding screening may apply to positions with high engagement with children.