Associate Manager, Marketing Activation (Mattel Games)

Location: El Segundo, California, United States. Hybrid schedule with in-office work Monday through Thursday and work from home on Fridays.

Salary: $110,000–$135,000 annually.

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences through a portfolio of major family brands.

What you will do

• Translate global and regional hirify.global Games strategies into integrated marketing plans, briefs, activation timelines, and channel KPIs.
• Lead promotional planning and execution, including presentations, forecasts, SKU prioritization, and coordination with Sales, Analytics, and Omnichannel Retail Marketing.
• Manage day-to-day activation across assigned hirify.global Games segments and translate global assets into effective market execution.
• Monitor sales and activation performance across channels and recommend plan adjustments to support revenue and profit targets.
• Analyze consumer, category, competitive, and retail data to identify trends, opportunities, and risks.
• Lead cross-functional meetings and workstreams and communicate recommendations to internal and external stakeholders.

Requirements

• At least 5 years of marketing experience, or 3 years with an MBA, in multichannel retail or the consumer products industry.
• Experience with integrated marketing across paid media, influencers, out-of-home, ecommerce, retail stores, email, social, and print or direct mail.
• Strong written and verbal communication, time management, quantitative, analytical, and project management skills.
• Ability to independently build compelling visual marketing presentations and strong proficiency with PowerPoint and Excel.
• Strategic thinking, business acumen, storytelling, executive communication, collaboration, adaptability, and the ability to influence cross-functional partners.

Culture & Benefits

• Flexible hybrid work model combining purposeful in-person collaboration with work-from-home flexibility.
• Collaborative, inclusive, purpose-driven workplace focused on creativity, innovation, accountability, and execution.
• Competitive total pay programs and comprehensive benefits.
• Equal opportunity workplace with consideration for qualified applicants with arrest or conviction records under applicable California and Los Angeles laws.